Online marketing on social media platforms is essential. Every social media platform is visual and photography is a large part of the content produced for these communication channels. Videos can grab some additional attention online and even if it can’t replace a great set of images, it is definitely a growing part of visual marketing for Facebook, Instagram, TikTok, SnapChat, Linkedin, Twitter, Youtube or Vimeo.
Consumers turn more towards the web and social media for recommendations, how-to or help information, and entertainment. Reels can be used to engage with customers, showcase products, build brand loyalty, and drive sales while reaching a wider audience. People use social media platforms multiple times a week, if not daily, so it’s no wonder why marketers are focusing on increasing their marketing efforts on those platforms.